Samantha Sweet

Samantha Sweet

Engagement & Partnership

With over 30 years in the nail industry, Samantha, co-founder of Sweet Squared, transitioned from waitressing at 14 to working in her parents’ nail business in the ’90s. In 2006, Sweet Squared began its journey, now the leading distributor with 16+ best in show professional brands in the UK & ROI. Samantha is active within all areas of the business with customer experience being her true love. Sweet Squared has its own dedicated building for education, shop and distribution. In 2023, Sam’s won the prestigious Scratch Stars award ‘Services to the Nail Industry’, and in 2024, acquired five pro brands from Louella Belle.

All Sessions by Samantha Sweet

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